18 September 2024: Heart of London Business Alliance (HOLBA) is delighted to announce that the Leicester Square and Piccadilly Circus area has once again been awarded the Purple Flag accreditation for its evening and night-time economy (ENTE).

Purple Flag is an internationally recognised accreditation programme by the Association of Town and City Management (ATCM) for ‘Excellence in the Evening and Night-Time Economy.’  Areas awarded the Purple Flag provide a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.

This prestigious award recognises the area’s blend of entertainment, dining, culture and commitment to achieving Net Zero.

The accreditation was achieved through support from our partners Veolia, Safer Business Network, My Local Bobby, Metropolitan Police and Westminster City Council.

Robin Hibbert, Director of Operations, HOLBA said: “I’m delighted that the tireless work by our team and partners is once again recognised on a global level. The West End is a world-class destination and retaining this reputation is a round-the-clock effort that keeps visitors returning to the area time and time again.” 

For further information, please get in touch with Robin Hibbert robin@holba.london