How to make the most of your membership and save money

25 January: Heart of London members have access to support across our five service pillars: Manage, Promote, Support, Advocate & Shape. Now more than ever, we urge businesses to save time and money by making the most of the benefits available to them.

Save on waste collection

Through our partnership with Veolia Environmental Services, you can save up to 30% on your commercial waste collection. To date we have achieved a 47% reduction in waste vehicle journeys as well as saving approximately 42T in carbon dioxide emissions.  For further information, please contact Director of Operations, Robin Hibbert at

Marketing support to global audiences

We offer multi-channel marketing & media support, including free promotion of your business across our destination brand channels. Our channels exist to showcase the best the West End has to offer to both domestic and international audiences:

Email us at to find out how we can help promote your business.

Free brand exposure via the Heart of London Club

The Heart of London Club is our loyalty scheme for workers in the West End. Through our app, employees have free and exclusive access to numerous offers and experiences across hospitality, culture & entertainment.

Any business located in the Heart of London is welcome to promote the club as part of their employee benefits package, free of charge. We also work with businesses to promote their offers and run competitions to a targeted local audience of over 2000 users. Email to get involved.

Reduce recruitment fees with Westminster Works

Westminster City Council‘s (WCC) new recruitment service was set up last year to help hospitality and leisure businesses find quality candidates and fill the employment gap. Through the scheme you will be able to advertise job vacancies for free as well as receive specialist support and guidance. Click here to sign up.

Reduce energy consumption and your carbon footprint

Westminster City Council‘s (WCC) Climate Essentials for Business service provides free tools and support to help businesses work towards net zero emissions. By signing up you can protect your business from rising energy costs as well as differentiate your brand based on your green credentials. Click here to apply.

For a full list of the services we provide, download our services guide.