Monday 10 June: Our award-winning cultural initiative, Art of London, has revealed a new collection of 25 colourful flags lining the streets of Piccadilly, in partnership with the Royal Academy of Arts. The new flags have been designed by renowned artist Adham Faramawy who has reimagined the LGBTQ+ pride flag in an impressive display.

Titled ‘Rainbow Flags’, the innovative artwork features a stunning array of vibrant colours, where the edges blur and fold into each other to symbolise the diversity of LGBTQ+ identities. Adham Faramawy, a distinguished graduate of the prestigious RA Schools, created the artwork whilst a student at the RA Schools. Faramawy masterfully uses colour and soft contours to reinvent the traditional rainbow flag and make it more inclusive and celebrate the LGBTQ+ community.

Unveiled ahead of Pride and soaring until 1st September, the striking aerial installation showcases the world-class creativity emerging from RA Schools. As tens of thousands of people parade down Piccadilly for Pride on 29th June, the 25 flags will adorn the skyline, inviting the public to embrace unity and celebrate diversity.

Supported by Westminster City Council, these ‘Rainbow Flags’ transform the West End and hint at upcoming headline public arts installations across the West End in partnership with prestigious institutions this year. Published by the RA Editions programme, original prints by Adham Faramawy are available to view and purchase from the RA Shop online and Gallery X in Burlington House.

Adham Faramawy, Artist, said: “It is an honour to unveil ‘Rainbow Flags’ in the West End. I look forward to seeing the art soar above the streets this summer as a celebration of the reopening of the RA Schools and as a backdrop to Pride in London.”

Mark Williams, Director of Art of London, said: “Every year we look forward to bringing new and exciting public art to the streets of the West End for all to enjoy. We’re thrilled to kick start this in 2024 ahead of the iconic Pride in London with such bright and beautiful flags designed by Adham Faramawy, to reflect the diversity in the heart of the West End.”

Katie Thomas, Associate Director of Bond Street & Mayfair at New West End Company said: “With the backing of the Royal Academy of Arts, Art in Mayfair continues to flourish and grow, becoming a catalyst for inspiring brands throughout this unique destination to forge exceptional art collaborations, mini exhibitions, showcases, and events. Our collaboration with the gifted young artist Lizzie Munn this year has been especially fulfilling, highlighting the significance of the RA Schools as they cultivate, nurture, and champion the next generation of artists in the Capital.”

Culture seekers can also discover a raft of spectacular arts destinations to visit using Art of London’s handy online guides, filled with world-class art galleries, theatres, museums, institutions and pop-ups to explore in the West End.

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