Summer 2025 Events | Sponsorship & Partnership Opportunities ☀️
Looking to boost your brand presence in central London this summer?
HOLBA are working alongside partners to bring our members marketing opportunities within a packed programme of high-profile cultural events, from film festivals and theatre showcases to outdoor arts and summer screenings.
Underbelly Summer in Leicester Square
Underbelly, a new addition to London’s 2025 summer events calendar transforms Leicester Square into a vibrant outdoor venue. Expect free film screenings, live sports (Wimbledon, UEFA Women’s Euros), and a relaxed space for Londoners and tourists to unwind.
Opening Hours:
- Mon–Fri: 12pm–10pm
- Sat: 10am–10pm
- Sun: 10am–9pm
Sponsorship opportunities for HOLBA members only:
- On-screen advertising
- Branded deckchairs
Date
9 June – 3 August 2025 (TBC)
Deadline
Friday 16 May 2025
Raindance Film Festival
The Raindance Film Festival is the UK’s largest independent film festival, attracting over 16,000 visitors and 500+ industry professionals. Officially recognised by the Academy Awards®, BAFTA, and BIFA, Raindance presents a unique opportunity to reach film lovers and global creatives in the heart of London’s West End.
Advertising opportunities: Share a bespoke ad for your business to an engaged audiences of +14k film fans visiting the area for the festival.
Heart of London Club members can also get discounted Raindance Film passes, from £150 to £99, with access to unlimited film screenings and more during the festival, from Wednesday 18 to Friday 27 June 2025.
Join Heart of London ClubWest End LIVE 2025
West End LIVE showcases top West End shows over two days in Trafalgar Square, offering unforgettable live performances to thousands of theatre fans. It’s one of London’s most anticipated free cultural events.
Sponsorship opportunities open to all:
Get involved by contacting Westminster City Council for tailored packages.
Day 1
Saturday 21 June, 11am–5pm
Day 2
Sunday 22 June, 12pm–5pm
Location
Trafalgar Square, West End
Inside Out: Westminster’s Outdoor Arts Festival
Inside Out returns this August with live music, dance, theatre, family-friendly workshops, and public art. This free outdoor festival brings creative culture into public spaces across central London.
Sponsorship opportunities.
More information on how to participate coming soon.
Dates
TBC
Location:
Various open-air locations in Westminster
Art After Dark
HOLBA’s Art After Dark brings late-night gallery openings, pop-up performances, and immersive installations to central London. It’s a unique opportunity to align with London’s visual arts scene and reach high-value cultural audiences.
Sponsorship opportunities:
Details to be confirmed.
Dates:
October 2025
Location:
Various galleries and public spaces, West End
