Data & insights

Heart of London Business Alliance’s Data and Insights team provides regular, in-depth analysis on the performance of the Heart of London area including footfall, visitor spend and demographics as well as economic and real estate insights, venue distribution and more.

We supply reports on a monthly, quarterly and annual basis and cover the Heart of London area including Piccadilly, St James’s, Haymarket, Piccadilly Circus, Leicester Square and St Martin’s.

Our insights are designed to provide a unique and valuable data set and information source for our members, stakeholders, and investors.

Our insights are available at no additional cost to our members.

Log in or sign-up to access the reports.

NEW: Real Estate Insights Report (March 2024

Monthly Visitor Insights Report

Make the most of being in the West End with our data and insights reports on audience demographics and trends that impact the performance of our area. The reports exist to provide all our members, from retail occupiers to property owners, with the tools they need to plan with confidence over a monthly and annual basis.

Watch our webinar on we present the findings from The Annual Report.

Log in to access Analysis, data & insights

If you have any questions, please get in touch with our Data & Insights Manager, Matt Harris: