What we do
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As a membership organisation and custodian of the area, our purpose is to protect and promote the commercial and cultural wellbeing of London’s West End.
Through area promotion and management, business support and advocacy, we champion our members’ interests to cement the West End’s position as the greatest city in the world to live, visit, work, trade and invest.
Our areas of focus
Manage our streets
We work to create a social, economic, and environmentally sustainable area in which businesses, employees, and consumers all benefit.
We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.
Shape our West End
We advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.
Promote our West End
We work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and cultural events.
Support your business
We provide advice, assistance, and data insights to our members across their critical activities.
Analysis, insights & data
We provide our members with the latest footfall data from across the West End on a domestic and international level.