Shaping a world-class
West End

Who we are

Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.

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What we do

Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.

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Upcoming Events

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Sustainability Group

23 September 2025 / 2:00pm - 3:00pm
Read more about Sustainability Group
BBN 2025

Best Bar None Awards 2025

23 September 2025 / 6:00pm - 9:00pm
Read more about Best Bar None Awards 2025
Pubwatch Halloween

Pub Watch: Halloween Edition

30 September 2025 / 3:00pm - 4:00pm
Read more about Pub Watch: Halloween Edition
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Member Engagement Meeting: October

1 October 2025 / 11:00am - 12:00pm
Read more about Member Engagement Meeting: October
Pubwatch Christmas

Pub Watch: Christmas Edition

25 November 2025 / 3:00pm - 4:00pm
Read more about Pub Watch: Christmas Edition
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Best Bar None

In 2025, HOLBA and Best Bar None are awarding our evening and night-time venues with an accreditation that recognises their commitment to raising standards in responsible venue management and, in turn, reducing crime and anti-social behaviour in the West End.

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Pedicab 2025

A Major Step Forward: TfL Consultation Launched on Pedicab Regulation

9th September 2025
Read more about A Major Step Forward: TfL Consultation Launched on Pedicab Regulation
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Political Update

5th September 2025
Read more about Political Update
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Crime Watch:

22nd August 2025
Read more about Crime Watch:

Data & Insights Hub

We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area. 

Members get exclusive access to these reports. 

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Heart of London Club

Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.

Heart of London Club Updates