Who we are
Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.
Shaping a world-class
West End
What we do
Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.
RealRatesReform
Bricks-and-mortar businesses carry an unfair share of the business-rates burden, with retail, hospitality and leisure facing the greatest pressure, hurting our high streets and the UK economy. HOLBA is calling a fairer deal for a modern economy.
Upcoming Events
View allEvents
Marketing Breakfast
Read more about Marketing Breakfast
Member Engagement Meeting
Read more about Member Engagement Meeting
Member Exclusive Gallery HOP! Tour
Read more about Member Exclusive Gallery HOP! TourNews
View allNews
Heart of London area visitor growth 2025
Read more about Heart of London area visitor growth 2025
Political Update
Read more about Political Update
Art After Dark returns with a free public art and music programme in London
Read more about Art After Dark returns with a free public art and music programme in LondonData & Insights Hub
We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area.
Members get exclusive access to these reports.
Heart of London Club
Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.
