Who we are
Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.
Shaping a world-class
West End
What we do
Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.
RealRatesReform
Bricks-and-mortar businesses carry an unfair share of the business-rates burden, with retail, hospitality and leisure facing the greatest pressure, hurting our high streets and the UK economy. HOLBA is calling a fairer deal for a modern economy.
Upcoming Events
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Member Engagement Meeting
Read more about Member Engagement Meeting
Marketing Breakfast
Read more about Marketing BreakfastNews
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HOLBA announces new appointments to strengthen delivery
Read more about HOLBA announces new appointments to strengthen delivery
West End Crime Watch: December Roundup
Read more about West End Crime Watch: December Roundup
A win for nighttime venues & HOLBA as new licensing framework announced
Read more about A win for nighttime venues & HOLBA as new licensing framework announcedData & Insights Hub
We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area.
Members get exclusive access to these reports.
Heart of London Club
Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.
