Who we are
Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.
Shaping a world-class
West End
What we do
Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.
Upcoming Events
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Super Pub Watch
Read more about Super Pub Watch
Chairman's Festive Reception
Read more about Chairman's Festive Reception
The Autumn Budget Explained
Read more about The Autumn Budget ExplainedRealRatesReform
London’s West End is facing a major new challenge. The West End, already under pressure, now faces the prospect of a new business rates ‘mega tax’ that risks choking growth in an area worth over £55 billion to the UK economy. HOLBA is calling for RealRatesReform
News
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Bridget Jones’s statue has joined Leicester Square's iconic Scenes in the Square trail
Read more about Bridget Jones’s statue has joined Leicester Square's iconic Scenes in the Square trail
The Met’s Autumn intensification plan for the West End starts today
Read more about The Met’s Autumn intensification plan for the West End starts today
Bridget Jones joins Scenes in the Square
Read more about Bridget Jones joins Scenes in the SquareData & Insights Hub
We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area.
Members get exclusive access to these reports.
Heart of London Club
Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.
