Shaping a world-class
West End

Who we are

Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.

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What we do

Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.

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Upcoming Events

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RealRatesReform

London’s West End is facing a major new challenge. The West End, already under pressure, now faces the prospect of a new business rates ‘mega tax’ that risks choking growth in an area worth over £55 billion to the UK economy.  HOLBA is calling for RealRatesReform

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SRK Kajol DDLJ Statue Unveil SITS Leicester Square

A win for nighttime venues & HOLBA as new licensing framework announced

9 December 2025
Read more about A win for nighttime venues & HOLBA as new licensing framework announced
SRK Kajol DDLJ Statue Unveil SITS Leicester Square 1

Shah Rukh Khan and Kajol Unveil New DDLJ Statue in Leicester Square

4 December 2025
Read more about Shah Rukh Khan and Kajol Unveil New DDLJ Statue in Leicester Square
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UK’s major business bodies to unite over business-rates system concern

1 December 2025
Read more about UK’s major business bodies to unite over business-rates system concern

Data & Insights Hub

We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area. 

Members get exclusive access to these reports. 

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Heart of London Club

Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.

Heart of London Club Updates