Shaping a world-class
West End

Who we are

Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.

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What we do

Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.

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Upcoming Events

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Whitcombs Lifestyle LR

HOLBA presents: Lunch at Whitcomb’s

14 October 2025 / 12:30pm - 2:30pm
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Business Resilience Training

16 October 2025 / 2:00pm - 4:00pm
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Business resource directory Page

Webinar: Pre-Budget Update

13 November 2025 / 10:00am - 5:02pm
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Pubwatch Christmas

Pub Watch: Christmas Edition

25 November 2025 / 3:00pm - 4:00pm
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RealRatesReform

London’s West End is facing a major new challenge. The West End, already under pressure, now faces the prospect of a new business rates ‘mega tax’ that risks choking growth in an area worth over £55 billion to the UK economy.  HOLBA is calling for RealRatesReform

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Q1 2025/26 Real Estate Economic Report: West End Market Insights

8 October 2025
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Political Update

7 October 2025
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Crime Watch: September Roundup

2 October 2025
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Data & Insights Hub

We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area. 

Members get exclusive access to these reports. 

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Heart of London Club

Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.

Heart of London Club Updates