Who we are
Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.
Shaping a world-class
West End
What we do
Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.
Upcoming Events
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HOLBA presents: Lunch at Whitcomb’s
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Business Resilience Training
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Webinar: Pre-Budget Update
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Pub Watch: Christmas Edition
Read more about Pub Watch: Christmas EditionRealRatesReform
London’s West End is facing a major new challenge. The West End, already under pressure, now faces the prospect of a new business rates ‘mega tax’ that risks choking growth in an area worth over £55 billion to the UK economy. HOLBA is calling for RealRatesReform
News
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Q1 2025/26 Real Estate Economic Report: West End Market Insights
Read more about Q1 2025/26 Real Estate Economic Report: West End Market Insights
Political Update
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Crime Watch: September Roundup
Read more about Crime Watch: September RoundupData & Insights Hub
We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area.
Members get exclusive access to these reports.
Heart of London Club
Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.
