Shaping a world-class
West End

Who we are

Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.

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What we do

Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.

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Upcoming Events

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Business resource directory Page

Pre-Budget Business Rates Webinar

13 November 2025 / 10:00am - 11:00am
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Pub Watch: Christmas Edition

25 November 2025 / 3:00pm - 4:00pm
Read more about Pub Watch: Christmas Edition
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Chairman's Festive Reception

25 November 2025 / 6:30pm - 9:00pm
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Post-Budget Business Rates Webinar

5 December 2025 / 10:00am - 11:00am
Read more about Post-Budget Business Rates Webinar
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RealRatesReform

London’s West End is facing a major new challenge. The West End, already under pressure, now faces the prospect of a new business rates ‘mega tax’ that risks choking growth in an area worth over £55 billion to the UK economy.  HOLBA is calling for RealRatesReform

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West End Market Insights

23 October 2025
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Heart of London Calls on Government to Unlock Growth Ahead of Autumn Budget

16 October 2025
Read more about Heart of London Calls on Government to Unlock Growth Ahead of Autumn Budget
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Government announces plan to reform licensing – what this means for businesses in the West End

10 October 2025
Read more about Government announces plan to reform licensing – what this means for businesses in the West End

Data & Insights Hub

We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area. 

Members get exclusive access to these reports. 

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Heart of London Club

Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.

Heart of London Club Updates