Who we are
Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.
Shaping a world-class
West End
What we do
Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.
Upcoming Events
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Sustainability Group
Read more about Sustainability Group
Best Bar None Awards 2025
Read more about Best Bar None Awards 2025
Pub Watch: Halloween Edition
Read more about Pub Watch: Halloween Edition
Member Engagement Meeting: October
Read more about Member Engagement Meeting: October
Pub Watch: Christmas Edition
Read more about Pub Watch: Christmas EditionBest Bar None
In 2025, HOLBA and Best Bar None are awarding our evening and night-time venues with an accreditation that recognises their commitment to raising standards in responsible venue management and, in turn, reducing crime and anti-social behaviour in the West End.
News
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A Major Step Forward: TfL Consultation Launched on Pedicab Regulation
Read more about A Major Step Forward: TfL Consultation Launched on Pedicab Regulation
Political Update
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Crime Watch:
Read more about Crime Watch:Data & Insights Hub
We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area.
Members get exclusive access to these reports.
Heart of London Club
Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.
