Shaping a world class West End
Who we are
Heart of London Business Alliance is a membership organisation representing over 500 businesses and property owners across the Piccadilly, St James’s, Haymarket, Piccadilly Circus, Leicester Square and St Martin’s areas.
What we do
Our purpose is to protect and promote the commercial and cultural wellbeing of London’s West End, on behalf of our members, cementing its position as the greatest city in the world to live, visit, work, trade and invest.
Live placeshaping project
Data & Insights
We provide businesses in the West End with data and insight reports on audience demographics, trends that impact the performance of our area and a comprehensive analysis of the real estate landscape across the heart of London.
Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.
Awards and achievements
