Who we are
Heart of London Business Alliance is a 500-strong multi-sector business membership organisation in the heart of London’s West End.
Shaping a world-class
West End
What we do
Our purpose is to mobilise the business community to address challenges, drive prosperity and realise the area’s potential as a place for culture, heritage and commerce.
Upcoming Events
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Webinar: What could the new London Plan mean for your business?
Read more about Webinar: What could the new London Plan mean for your business?
Business Watch
Read more about Business WatchRealRatesReform
The Real Rates Reform Campaign and Alliance has been established to build a strong, united voice that influences government and champions a Hybrid Business Rate solution.
If implemented, it would support economic growth, unlock investment, boost productivity, strengthen town and city centres, and create a fairer, more modern business rates system.
Data & Insights Hub
We track and analyse the area's visitor demographics, spend data, real estate performance and trends that impact the performance of our area.
Members get exclusive access to these reports.
Heart of London Club
Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.
News
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Leicester Square and Piccadilly Circus remain the longest-serving Purple Flag area in the world
Read more about Leicester Square and Piccadilly Circus remain the longest-serving Purple Flag area in the world
West End venues recognised for leading on safety and responsible management
Read more about West End venues recognised for leading on safety and responsible management