Shaping a world-class West End

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Who we are

Heart of London Business Alliance is a membership organisation representing over 600 businesses and property owners across the Piccadilly, St James’s, Haymarket, Piccadilly Circus, Leicester Square and St Martin’s areas.

What we do

Our purpose is to protect and promote the commercial and cultural wellbeing of London’s West End, on behalf of our members, cementing its position as the greatest city in the world to live, visit, work, trade and invest.

Latest news

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Piccadilly illuminated by the first-ever Ramadan Lights switch on

22 March 2023

Cultural tax reliefs announced in the Spring Budget

15 March 2023

Westminster City Council launches Women’s Night Safety programme

14 March 2023

The West End – Home of the Leading Lady

8 March 2023

Art of London presents Art After Dark

28 February 2023

All change at Westminster

7 February 2023

New York: What makes a world-class destination?

6 February 2023

How to make the most of your membership and save money

27 January 2023

Heart of London gets a new look for 2023

18 January 2023

Securing the commercial and cultural well-being of the West End