Shaping a world-class West End
Who we are
Heart of London Business Alliance is a 700-strong multi-sector business membership organisation in the heart of London’s West End.
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What we do
Our purpose is to mobilise the business community to tackle current challenges, drive future prosperity and realise the area’s full potential as a place for culture, heritage and commerce.
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Live placeshaping project
Data & Insights Hub
We provide businesses in the West End with data and insight reports on audience demographics, trends that impact the performance of our area and a comprehensive analysis of the real estate landscape across the heart of London.
Enjoy the best of central London with exclusive discounts, offers, competitions and experiences from across our iconic district.
Awards and achievements
