Our Team

Ros has over 20 years’ experience in delivering successful destinations and is a leading spokesperson for London’s West End.

In March 2022, she secured Heart of London Business Alliance another five-year mandate, with 99% of businesses voting in support, making it the first BID to achieve five simultaneous ballot wins as well as the first BID in the UK to run a property owner and occupier ballot concurrently. (Heart of London now operates four of only five property owner BIDs within the UK). 

Her areas of expertise combine place management, campaigning for strategic change and cultural activations. She advocated for Heart of London’s members during the pandemic, calling on the Government to provide critical support for businesses that were struggling to survive. She continues to represent members at a local, regional and national level, ensuring that the West End maintains its place as the pre-eminent destination to live, work and visit.

To get in touch with Ros, please email: ros@holba.london

Mark Williams is the Deputy Chief Executive of Heart of London Business Alliance and sits at the forefront of raising HOLBA’s profile. Previously Director of Destination at HOLBA, Mark has a career spanning over 17 years in the field of events, festivals, international touring, and management of evening nighttime economy venues across London & UK.  

Mark leads on all aspects concerning the West End as a destination, including strategic international marketing and event campaigns, development of the cultural, tourism, ENTE, and placemaking strategies, the data and insights team, and inward investment. As part of this role, he sits on the London Tourism Recovery Board, advising on London’s recovery post-Covid-19 pandemic.

To get in touch with Mark, please email: mark@holba.london.

Kirsty leads the strategy for both corporate and consumer marketing and communication. She also oversees all events and activations for the Heart of London Business Alliance and its consumer brands, including Art of London and Discover Leicester Square.

Kirsty is well-connected in the Westminster BID world, having spent over a decade working for BIDs in central London. Her work has included high-profile public realm projects, renewal ballot campaigns, large-scale events, rebrands, and generating commercial opportunities. She brings a wealth of industry experience and knowledge to HOLBA, her team, and the wider team.

To get in touch with Kirsty, please contact: kirsty@holba.london

As the Director of Company Operations, it is Robin’s job to ensure we are delivering value to our members through a number of key projects and services.

Robin takes overall accountability for the operational performance, company management and corporate governance. Robin works closely with key partners to deliver the Heart of London’s priorities in terms of public realm improvement.

To get in touch with Robin, please email: robin@holba.london.

As Head of Company Management, Rico leads the Engagement Team that delivers vital, day-to-day engagement with our BID members.

Rico also leads on the BID ballot process, which include renewals and expansion areas. Additionally, Rico is also responsible for many areas that help the smooth running of the company, including HR, health and safety, IT and office management. Finally, Rico supports our Director of Company Management on elements of our street based operational team. 

To get in touch with Rico, please email: rico@holba.london.

Jeremy manages all company financial matters including the day-to-day financial management of the business, legal BID agreements, BID levy data and collection, budget management, plus accounts payable and receivable, and financial planning.

To get in touch with Jeremy, please email: jeremy@holba.london.

Katie manages Ros’ diary and supports on day-to-day company matters such as office management, HR, health and safety, and finance. She also supports on Heart of London’s sustainability projects, assisting businesses in reducing their energy consumption.

To get in touch with Katie, please email katie@holba.london.  

Ali is the street manager for Leicester Square and Piccadilly Circus. Ali monitors cleansing, highways and neighbourhood problems, identifying things that have an impact on the environment and our businesses.

If you would like to speak to Ali, please call 07715 100953 or email: ali@holba.london. 

Dean leads on Heart of London’s business support and engagement, particularly amongst Property Owners in the proposed St James’s area working with colleagues and stakeholders to deliver members key priorities.

To get in touch with Dean please email dean@holba.london

Matt advises on and leads Heart of London’s programmes to deliver better public spaces, cycling and walking routes across the West End and improve the area’s sustainability, in particular contributing to London’s net zero carbon targets.

Key projects in the pipeline include Charing Cross Road, St Martin’s Lane, Green Park and Piccadilly Gateway and the creation of a new Arts Quarter.

To get in touch with Matt, please contact: Matts@holba.london. 

Dan advises on and leads Heart of London’s programmes to deliver better public spaces, cycling and walking routes across the West End and improve the area’s sustainability, in particular contributing to London’s net zero carbon targets. Key projects in the pipeline include Charing Cross Road, St Martin’s Lane, Green Park and Piccadilly Gateway and the creation of a new Arts Quarter.

To get in touch with Dan, please contact: dan@holba.london.

Matt manages and maintains data sources and structures within the company, ensuring the company has immediate access to relevant and good quality information.

To get in touch with Matt, please email: matth@holba.london.

William supports the Data and Insight and Placeshaping Project Managers by ensuring database completeness and integrity and handling data requests and reports. 

He also assists with HOLBA’s placemaking strategic projects focused on the West End’s future. Additionally, he manages HOLBA’s CRM system, tracking membership, contacts, and activities, and serves as the main CRM contact.

To get in touch with William, please contact: william@holba.london

Emmanuel is one of our Engagement Executives. He works alongside Bob and Lily to ensure businesses have a strong and ongoing relationship with Heart of London and are continuously supported in finding solutions to their issues.

To get in touch with Emmanuel, please call 07719 065294 or email: emmanuel@holba.london.

Antonia leads on HOLBA’s public affairs and advocacy strategy, engaging with members, policy-makers and other stakeholders. She previously worked for the tourist boards for Kent and Hertfordshire, travel trade association UKinbound and the Department for Culture, Media and Sport.

To get in touch, contact antonia@holba.london

Emily manages our member communications and engagement, ensuring the experience of our member businesses develops in line with the long-term strategic priorities of Heart of London. Emily also plays an active role in the development and positioning of our corporate brand.

To get in touch, contact emily.cramer@heartoflondonbid.co.uk 

Emma manages the social and digital activity across our three consumer brands, elevating perceptions of the destinations through digital promotion of events and installations, as well as supporting members through the promotion of their own ongoing activity and promotions.

To get in touch with Emma, please email: emma@holba.london.

Colleen manages the execution and delivery of all our Heart of London public realm art activations, events and partnership management.

By coordinating and overseeing the delivery of these stand out must-visit initiatives, they aim to help elevate specific areas and raise destination identities to continue promoting the West End as London’s heart of entertainment.

To get in touch with Colleen, please email: colleen@holba.london. 

Ayla supports the consumer marketing team across all BID areas, with a focus on all digital activities. She also aids the team on B2C campaigns and activations, including planning and implementation. Additionally, she assists members by promoting their ongoing activities and promotions. 

She also manages the Heart of London Club employee engagement scheme, bringing exclusive offers and experiences to the employees of member businesses, incentivising spending within the local area.

To get in touch with Ayla, please email ayla@holba.london.

Laurenne manages Heart of London’s Events programme, ensuring it reflects our key areas of focus and strategic priorities.

To get in touch, contact Laurelle at: laurelle@holba.london.

Rachel works on producing and collating content for our member communications and supports the wider team with a range of activity. She also supports the management of the Heart of London Club employee engagement scheme.

To get in touch with Rachel, please contact: rachel@holba.london.

Stephen supports the communications, events, and the wider HOLBA team across all BID areas. He coordinates our operational and members’ communications campaigns through our internal and external communication channels. This includes content creation, design, scheduling, and distribution. Additionally, he assists with the Heart of London Club app and oversees our communications campaigns and social media data analytics.

To get in touch with Stephen, please contact Stephen@holba.london.