Support
We provide advice, assistance, and data insights to our members across their critical activities.
What We Do
As a membership organisation and custodian of the area, our purpose is to protect and promote the commercial and cultural well-being of London’s West End.
Our projects and member services are delivered across five distinct pillars, delivering a programme of services, projects, countless benefits and a healthy return on investment for its members.
Manage
We work to create a social, economic, and environmentally sustainable area in which businesses, employees, and consumers all benefit.
Advocate
We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.
Shape our West End
We work to shape a resilient, sustainable, and investable area that values the role culture and commerce play in its success.
Promote
We work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and cultural events.