Our area

The Heart of London area is one of the most culturally rich in the world, sitting at the centre of London’s West End and critical to the UK’s heritage.

The world-famous Leicester Square and Piccadilly Circus are the epicentre of London’s cinema, theatre and entertainment industry. Piccadilly and St James’s are quintessentially British and home to some of the world’s leading hotels, restaurants and cultural attractions.

St Martin’s is one of London’s oldest parishes, the home of renowned theatres, the inspiration for some of literature’s most recognisable places and the namesake for one of the capital’s most intriguing streets. It is also a critical thoroughfare for Central London, the bridge between Leicester Square and Covent Garden and essential to the proper functioning of London’s West End.




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