Our Members
HOLBA serves as a voice for 500 businesses in Piccadilly & St James’s, Leicester Square & Piccadilly Circus and St Martin’s.
Our purpose is to support the commercial well-being of the businesses and organisations we represent, and ensure our areas remain integral to London’s West End offer as a place for people to visit, live, trade and work.
Piccadilly & Jermyn Street
Leicester Square & Piccadilly Circus
St Martin's
Our Area
The Heart of London area is one of the most culturally rich in the world, sitting at the centre of London’s West End and critical to the UK’s heritage.
Our Team
The Chief Executive, Ros Morgan, and the team are responsible for the delivery and management of the business plan at Heart of London.
Who We Are
For 20 years, HOLBA has been the catalyst for positive change in London’s West End.
What We Do
As a membership organisation and custodian of the area, our purpose is to protect and promote the commercial and cultural well-being of London’s West End.
Our Newsletters
Select what you receive in your inbox, from latest area news, visitor reports, marketing opportunities, events, research, training, industry updates, discounts and competitions and more.