£3.1m
Secured £3.1 million of investement for consumer activations through collaborative relationships.
Our organisation has evolved to meet the needs of our members. We have taken on greater responsibilities through our lobbying, business support services, promotion of the area and work to shape the area through investment.
Secured £3.1 million of investement for consumer activations through collaborative relationships.
Saved West End businesses over £1bn in business rates, payroll and VAT relief
Generated £235k sponsorship of consumer activity
Engaged over 4000 people via our employee benefits scheme
Partnered with the Mayor of London on the Let’s Do London campaign, creating a £70m boost for London’s economy
Reached 719m people through our Art of London summer season
Delivered 250+ member events
Launched Scenes in the Square to a targeted audience of 2 billion
Reduced carbon emissions by up to 22% from participating buildings via the Business Climate Challenge
Responded to 30,000 street cleaning issues with the rapid response service
Reduced 11,000 tonnes of CO2 emissions via HOLBA’s Waste Disposal Scheme and saved participating members £250,000 via HOLBA’s Waste Collection Scheme.
Helped to secure a £1.57 bn support package for the Arts & Culture sector
Provided 24/7 private security presence
More than 2,000 people sleeping on the streets received one-to-one support via our outreach programme.
Provided My Local Bobby 24/7 security, resulting in crime falling by 4%, compared to a rise of 17% in the Core West End area
Resolved 16,777 on-street incidents by the 24/7 security team
Our chief executive raised our profile via almost 100 pieces of media in the last 12 months
Leicester Square and Piccadilly Circus District
Campaign Experience Awards 2023 – Debut Event of the Year
Scenes in the Square
Scenes in the Square