£3.1m
Secured £3.1 million of investement for consumer activations through collaborative relationships.
Awards & Achievements
Our organisation has evolved to meet the needs of our members. We have taken on greater responsibilities through our lobbying, business support services, promotion of the area and work to shape the area through investment.
- In this section:
-
- Our Area
- Our Members
- Awards & Achievements
- Our Board
- Our Team
- Governance & Legal
- Our Delivery Plans
- Careers
- Contact
Our achievements – 2017-2024 highlights
£1bn
Saved West End businesses over £1bn in business rates, payroll and VAT relief
£235k
Generated £235k sponsorship of consumer activity
4k
Engaged over 4000 people via our employee benefits scheme
£70m
Partnered with the Mayor of London on the Let’s Do London campaign, creating a £70m boost for London’s economy
719m
Reached 719m people through our Art of London summer season
250+
Delivered 250+ member events
2bn
Launched Scenes in the Square to a targeted audience of 2 billion
22%
Reduced carbon emissions by up to 22% from participating buildings via the Business Climate Challenge
30k
Responded to 30,000 street cleaning issues with the rapid response service
11,000t
Reduced 11,000 tonnes of CO2 emissions via HOLBA’s Waste Disposal Scheme and saved participating members £250,000 via HOLBA’s Waste Collection Scheme.
£1.57bn
Helped to secure a £1.57 bn support package for the Arts & Culture sector
24/7
Provided 24/7 private security presence
2k
More than 2,000 people sleeping on the streets received one-to-one support via our outreach programme.
-4%
Provided My Local Bobby 24/7 security, resulting in crime falling by 4%, compared to a rise of 17% in the Core West End area
16,777
Resolved 16,777 on-street incidents by the 24/7 security team
100
Our chief executive raised our profile via almost 100 pieces of media in the last 12 months
Our Awards
Purple Flag Award 2024-2025
Leicester Square and Piccadilly Circus District
PR Week Global Awards 2022 – Brand Development of the Year
Campaign Experience Awards 2023 – Debut Event of the Year
The Drum Marketing Awards 2021 – Best Brand Development of the Year
Scenes in the Square
The Drum PR Awards 2020 – Best Event, Stunt or Activation
Scenes in the Square