We provide an on call, rapid assistance 24/7 private security team called My Local Bobby.
BUSINESS COMMUNITY RADIO
Join the Business Community Radio network, which enables your business to be informed and updated about disturbances or threats.
ALERT
Become a member of the ALERT system, the crime and anti-social behaviour intelligence sharing platform and database of profiles of people seen in the area committing anti-social behaviour and/or criminal acts.
We provide extra daily cleaning and waste management beyond council services to keep streets clean for all. Our Sustainability Strategy and Toolkit support businesses in cutting emissions for a net-zero city.
STREET CLEANING
We provide a 7-day-a-week programme of sanitisation, including the washing of all street bins once a week, daily pavement hot washing and stain removal, daily chewing gum removal and carrying out street audits to identify and report issues.
COMMERCIAL WASTE COLLECTION SERVICE
Join our Commercial Waste Collection scheme to help us to deliver better air quality, reduce traffic, whilst contributing towards a zero-carbon economy. All members receive a 10% discount on waste and a 20% discount on recycling services.
SUSTAINABILITY TOOLKIT
In partnership with Veolia, HOLBA has created a user-friendly Sustainability Toolkit to help members reduce carbon emissions.
A key feature is the Sustainability Audit, the ideal starting point for your journey. This report assesses your business’s environmental impact—covering energy use, waste and recycling, carbon reduction, servicing and deliveries, and water use—while offering actionable steps and potential cost savings.
We provide resources, training and accreditations to help all of our members.
MEMBER ENGAGEMENT MEETINGS
Join us and our partners every month to discuss practical solutions to day-to-day safety, security, crime and operational issues affecting your business.
PUB WATCH
Stay up to date with quarterly, in-person briefings from the police and local council focusing on key issues and themes specifically affecting licensed premises. Access information on how to operate your venue such as advice from the Police and council licensing teams, submitting Temporary Event Notices and invaluable staff training such as Ask for Angela, Best Bar None and more.
ACCESS TRAINING
Our programme of free training keeps your business and staff one step ahead, including how to respond to unexpected events, counterterrorism, welfare and vulnerability and conflict resolution.
BEST BAR NONE
The Best Bar None accreditation scheme promotes the responsible management and operation of all evening and night-time venues, accrediting premises that demonstrate a commitment to raising standards, promoting excellence and, in turn, reducing crime and anti-social behaviour.
ACT
Receive Action on Counter Terrorism training programme for businesses, produced by the National Counter Terrorism Security Office (NaCTSO), a training programme specifically for businesses.
WAVE / ASK FOR ANGELA TRAINING
By training your staff in WAVE and implementing Ask for Angela, you can play a role in helping to prevent and reduce sexual violence and vulnerability within the night-time economy.
RESOURCE DIRECTORY
Our resource directory online provides members with links to all available trainings, campaigns, and resources provided by our partners, free of charge, as well as signposting to available grants.
Members can make the most of being in the West End with our reports on audience demographics, footfall, real estate and trends that impact the performance of our area.
AREA INTELLIGENCE & REAL ESTATE
Gain free exclusive access to in-depth reports on footfall, visitor spend, audience demographics, real estate trends, and more. Our Data & Insights team provides regular analysis to help businesses navigate consumer behaviour, travel patterns, and market trends. Our real estate reports provide key economic insights, tracking property performance across the West End. Produced every quarter, visit the Data & Insights hub to sign up.
GET PLANNING SUPPORT
Our Public Affairs team can offer insights and advice with regard to planning and licensing support. Speak with our Public Affairs team.
PUBLIC REALM SCHEMES
Our Placeshaping Strategy presents a unified plan for the Heart of London area’s public realm, with five priority schemes for The Arts Quarter, St Martin’s Lane, Charing Cross Road, Sackville Street & Vigo Street, and Green Park.
Aiming to improve pedestrian routes and cycling provision, and increasing green space, all plans are subject to detailed collaborative design with residents, businesses and other stakeholders, and consents.
HOLBA connects members to local charities that are already integrated and working in the community.
THE CONNECTION AT ST MARTIN’S
We partner with homelessness charity The Connection at St Martin’s. The charity helps over 2,000 homeless people every year to move away from, and stay off, the streets of London.
VOLUNTEERING
Connect to local charities that are already integrated and working in the community.
ROUGH SLEEPING
When you see someone sleeping rough, use the StreetLink system. It makes sure the local outreach teams are aware of the person and their location, and can send workers out to find them.
Input into consultations
Influence and drive tangible positive change in the West End by feeding into consultations issued by local, regional and national government.
Join the Public Affairs Steering Group
Stay ahead of policy changes that impact your business and get involved in our policy campaigns.
LEVERAGE CONSUMER MARKETING
Promote your business with digital campaigns and PR through HOLBA’s own consumer channels.
Our marketing team will support your brand awareness campaign by creating bespoke content or supporting your promotion, all to be used on our dedicated consumer channels as well as for your own use.
JOIN PROMOTIONAL CAMPAIGNS
Submit offers, participate in press and influencer tours and be part of our extensive online listings and itineraries for the West End, highlighting the best of things to do for domestic and international tourists.
GET CONTENT CREATED
Our marketing team will support your brand awareness campaign by creating bespoke content or supporting your promotion, all to be used on our dedicated consumer channels as well as for your own use.
SIGN UP FOR OUR CALL FOR CONTENT
Receive our weekly Call for Content email and never miss an opportunity to promote your business. Drop us an email to get on the list.
TARGET WEST END EMPLOYEES
Promote your business by holding competitions and offers through our Heart of London Club privilege scheme, reaching a hyper-local audience.
MARKETING BREAKFAST
Attend this bi-annual briefing to learn about recent campaigns, upcoming projects, and ways we can support your business as well as a chance to grow your network.
LIST YOUR VENUE
Promote your venue and spaces within our Venue Directory, where we promote meeting and events spaces to the HOLBA membership.
From world-class art galleries and institutions to the West End’s best theatres, cinemas, hotels, restaurants and bars, find the venues you’re looking for with our business listings.
BUSINESS INTRODUCTIONS
We can facilitate introductions with all member businesses. View our member business list and let us know how we can help.
View our member list here.
ADVOCACY
Input into consultation responses to bring about tangible positive changes in the West End. Stay a step ahead of policies and policy changes that will affect your business by joining the Public Affairs Steering Group.
Speak with our advocacy team to find out more at antonia@holba.london.
MEDIA NETWORKS
Use our extensive media networks to become a spokesperson for your industry.
Find more here.
We want to give employees an opportunity to discover the amazing businesses on our doorstep.
HEART OF LONDON CLUB
As a West End employee, get exclusive access to discounts, offers, competitions and experiences from across our iconic district, simply by downloading the Heart of London Club app.
Download the app.
DISCOVER THE WEST END
From free events and cultural activities to do over your lunch break or after work, there’s so much to do on the doorstep. From festive light switch-ons, in-store events, public art displays and sculpture trails.
With over 700-strong member business community, we welcome a diverse cross-sector audience in regular events.
THE NETWORKING SERIES
Join us every quarter as we welcome all members to our Networking Series where we showcase some of the area’s best venues. Create relationships, share ideas and generate new business leads with HOLBA members, while you enjoy drinks and canapés.
Find out more about this and all of our events on our member Events page.
THOUGHT-LEADERSHIP EVENTS
Gain valuable insights and perspectives from industry experts, learn about emerging trends and how they can support the Heart of London area. Our panel discussions and events, such as the Future Talks series, bring together cross-industry leaders to identify and discuss the opportunities and actions needed to drive growth in the Heart of London area.
To find out more, visit our member events page.
HAVE YOUR SAY
Join topical steering groups on sustainability, public affairs and placeshaping.
Speak with our team to find out more.
