Placeshaping

Name: Heart of London Business Alliance
Address: 80 - 81 St Martin's Lane, London, WC2N 4AA, United Kingdom
Telephone: +44 (0)20 7734 4507
Price range: $

Our vision is to reshape the West End with ambitious proposals ensuring the area maintains its status as a world-class destination.

The West End is an exceptionally rich cultural, architectural, historic and culinary asset for the UK. But its public spaces need to be maintained and reflect the district’s historic character, enhance the quality of its proposition and epitomise its world-class status.

HOLBA has developed a placeshaping programme of 44 projects that will deliver growth of 14% in employment and Gross Value Added by 122% by 2040. Without these projects, growth would be restricted to 5% employment and 104% Gross Value Added.

Our five immediate priorities are:
• Charing Cross Road
• St Martin’s Lane
• The Arts Quarter
• Green Park & Piccadilly Gateway
• Sackville Street

These proposals are constantly evolving and will be subject to statutory consultations, detailed collaborative design with residents, businesses and other stakeholders, and consents

A unified plan for the whole community

Our Placeshaping Strategy has people at its core, transitioning the area towards pedestrian and cycling priority routes and spaces. The Strategy provides a unified plan for the public realm and routes across the Heart of London.

Projects:

0227 Heart of London Business Alliance Arts Quarter St Martins Street South Image by Publica1 1

The Arts Quarter

The Arts Quarter will become a new cultural destination, knitting together 250+ years of heritage across theatre, fashion, craft, film and the visual arts.

St Martin's Lane

View proposals for major improvements to reinvigorate the St Martin’s area, elevating its status as a core part of London’s West End.

Charing Cross Road

We propose vast improvements to Charing Cross Road to become a safer, cleaner, more inclusive and more easily accessible street.

Sackville Street & Vigo Street

Transforming a Mayfair gateway with an elegant sequence of trees and seating, as well as new footway space for alfresco dining.

Green Park Gateway

Proposals for a new Green Park and Piccadilly public realm scheme and spectacular gateway to the West End.

Download the reports

Economic case for public realm investment in the Heart of London area 2

2022

HOLBA The Economic case for public realm investment in the Heart of London area

2019

HOLBA Placeshaping Strategy