2025
Unlocking the Experience Economy: Driving Growth in the West End
Strategies & Reports
We seek to shape a resilient, sustainable and investable West End that values the role culture and commerce play in its success. Our reports provide a comprehensive analysis of the strategies required to achieve this goal.
Latest reports:
Economic findings & strategies:
The ENTE Strategy
The Evening and Night-time Economy (ENTE) Strategy presents an ambitious, integrated, and deliverable plan for this iconic part of the West End, spanning the hours from 6 pm to 6 am.
The Heart of London area covers 39 hectares, just 6% of the wider West End footprint, and yet it delivers 7% of its evening and night-time GVA. It is worth £4.9 billion to the UK economy, of which 20% comes from the evening and night-time economy, and the cultural sector drives 50% of that.
Download the reports
Cultural Strategy
A critical economic generator and dynamic identity marker for us and our area, as London’s #1 destination for foreign direct investment and 24/7 showcase of the world’s best talent.
Serving as a guide and toolkit, our Cultural Strategy is designed to help stakeholders come together and take advantage of the creative economy.
Placeshaping Strategy
Our vision is to reshape the West End with ambitious proposals ensuring the area maintains its status as a world-class destination.
Our Placeshaping Strategy has people at its core, transitioning the area towards pedestrian and cycling priority routes and spaces. The Strategy provides a unified plan for the public realm and routes across the Heart of London.
Sector deep dives:
The Experience Economy
For over 150 years, London’s West End has been a vibrant centre of entertainment and experiences.
Today, the “experience economy” is recognised in both the London Growth Plan and the Labour Government’s Industrial Strategy Green Paper as a key growth opportunity, alongside technological innovation and the green economy. This sector continues to be a major driver of economic growth in the West End.
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HOL Area & Economic Real Estate:
Real Estate Insight Reports
Our Economic Real Estate Reports are published quarterly and annually, offering insights into the performance of real estate across the Heart of London.
Area Performance Reports
Our Area Performance Reports are published monthly and annually, exclusively for our members, and are accompanied by a data dashboard that allows you to explore key trends and highlights.
