Our Area
The Heart of London area is one of the most culturally rich in the world, sitting at the centre of London’s West End and critical to the UK’s heritage.
- In this section:
The world-famous Leicester Square and Piccadilly Circus are the epicentre of London’s cinema, theatre and entertainment industry. Piccadilly and St James’s are quintessentially British and home to some of the world’s leading hotels, restaurants and cultural attractions.
St Martin’s is one of London’s oldest parishes, the home of renowned theatres, the inspiration for some of literature’s most recognisable places and the namesake for one of the capital’s most intriguing streets. It is also a critical thoroughfare for Central London, the bridge between Leicester Square and Covent Garden and essential to the proper functioning of London’s West End.
- Direct jobs
- 117k
- Rateable Value for the Area
- £750m
- Gross Value Added
- £12.8bn+
- in Business Rates
- £345m
St James's Business Partnership
The St James’s Business Partnership offers a time-limited, voluntary platform to deliver immediate value, strengthen
competitiveness, and prepare the ground for a full BID in 2029.
The Partnership provides an agile, voluntary route to unlock value immediately, strengthen competitiveness, and establish the blueprint for a 2029 BID - underpinned by HOLBA’s proven, 20-year track record.