Our Area
The Heart of London area is one of the most culturally rich in the world, sitting at the centre of London’s West End and critical to the UK’s heritage.
Who We Are
For 20 years, Heart of London Business Alliance (HOLBA) has been the catalyst for positive change in London’s West End.
As a not-for-profit, HOLBA is focused on securing the long-term commercial and cultural well-being of the area. Through area promotion, business support and advocacy we champion our members’ interests and ensure the West End remains truly world-class.
Our Members
HOLBA serves as a voice for 500 businesses in Piccadilly & St James’s, Leicester Square & Piccadilly Circus and St Martin’s.
Our Team
The Chief Executive, Ros Morgan, and the team are responsible for the delivery and management of the business plan at Heart of London.
Our Delivery Plans
The Delivery Plan outlines HOLBA’s achievements and our plans for each district.
Awards & Achievements
Read More about Awards & Achievements