Shape
HOLBA shapes a resilient, sustainable, and investable area that values the role culture and commerce play in its success.
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We work proactively with our members and partners to create a series of Placeshaping strategies to ensure the West End remains a vibrant, sustainable and competitive 24-hour destination.
Placeshaping
Our vision is to reshape the West End with a Placeshaping Strategy that presents a unified plan for the Heart of London area’s public realm, with two key priorities: preserve and enhance the unique character of the area and to maintain and improve the area’s function locally and at the metropolitan scale.
Strategies & Reports
Our comprehensive strategies and reports seek to shape a resilient, sustainable and investable district that values the role culture and commerce play in its success.
Looking to the future of a world-class destination.
- Attracts 200 million visitors per year
- 200m
- Gross value added
- £4.61bn
- People employed within the district
- 50,000