The Arts Quarter

Name: Heart of London Business Alliance
Address: 80 - 81 St Martin's Lane, London, WC2N 4AA, United Kingdom
Telephone: +44 (0)20 7734 4507
Price range: $

Located in the heart of London, the Arts Quarter will become a new cultural destination, knitting together 250+ years of heritage across theatre, fashion, craft, film and the visual arts.

In this section:

Arts quarter left — The Arts Quarter by HOLBA

Arts quarter right — The Arts Quarter by HOLBA

Our aim:

To establish a thriving Arts Quarter that connects the surrounding destinations of Trafalgar Square, Leicester Square, Piccadilly and Haymarket, with a network of small and characterful streets, bringing them to life with art and culture and create an exciting, new and accessible destination for all.

The Arts Quarter will enable the Heart of London area to:

Invest in creativity, innovation, and cross-sector collaboration
Generate economic and social value and inclusive growth
Deliver tangible cultural infrastructure
Create new investor opportunities
Support homegrown content and be a platform for London talent.

The Arts Quarter is anticipated to bring forward £1 billion of investment and will transform back-of-house streets and buildings in London’s West End into an exciting new and vibrant destination.

Drawing on its character from the surrounding cultural influences of theatre and film, visual arts, and fashion and retail, it presents the opportunity to maximise underused commercial and public realm space, to create jobs, attract international tourists and nurture the next generation of creatives.

increase in rental values: 38%
boost in the number of jobs: 13%
in GVA, increasing economic and social value and inclusive growth: £420M

Public realm improvements currently planned

The National Gallery

The National Gallery has launched Project Domani, unveiling designs for a new wing, developing the existing St Vincent House which sits at the corner of Whitcomb and Orange Street, into a new wing and public realm scheme. As part of the £750 million transformation, the designs acknowledge the need and benefit of connecting the two major London squares and opening up new pathways.

HOLBA is working closely with our member, The National Gallery, to realise this ambition. The project is set to complete in 2030.

Huguenot House

Huguenot House is a major redevelopment at the corner of Whitcomb Street and Panton Street creating new homes, retail, hospitality and public realm.

The scheme will help strengthen connections between Leicester Square, Piccadilly Circus and the wider Arts Quarter, bringing new activity to an important gateway and improving the experience of the surrounding streets.

HOLBA is engaging with the project team to ensure the emerging plans support the wider vision for a connected, vibrant and accessible Arts Quarter.

Hugenot house — *Image credit "Huguenot House"*

Regent Street, Haymarket and Piccadilly Circus public realm

Proposals for Regent Street, Haymarket and Piccadilly Circus will transform key streets and spaces, creating a greener, more accessible and people-focused public realm.

The improvements will strengthen connections between the West End’s major cultural destinations, helping create the network of streets and spaces at the heart of the Arts Quarter.

HOLBA is working with Westminster City Council, The Crown Estate and other partners to ensure the emerging plans contribute to the wider Arts Quarter vision.