Who we are

For 18 years, Heart of London Business Alliance has been the catalyst for positive change in London’s West End.

As a not-for-profit, Heart of London is focused on securing the long-term commercial and cultural well-being of the area. Through area promotion, business support and advocacy we champion our members’ interests and ensure the West End remains truly world-class.

Video: ‘Welcome to Heart of London’ – January 2022

We are the catalyst for positive change.