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Benefits of a BID

£7m

investment in public realm schemes

47%

reduction in vehicle journeys through our waste consolidation scheme

£1bn

saved in business rates

2,000

employees signed up to Heart of London Club

Our five key areas

Over the past 20 years, Heart of London has evolved to meet the needs of our members. 

We have taken on greater responsibilities through our lobbying, business support services, development and promotion of the West End and work to shape the area through investment.

Our aim for St James’s district: To help drive investment, accelerate sustainability and enhance the St James’s proposition. 

We will deliver on our aim by focusing on five key areas:

Shape

We will shape an attractive, accessible and sustainable St James’s, now and into the future.

Promote

We will deliver a refined and curated programme of art and culture, unique to St James’s.

Manage

We will caretake the streets, keeping St James’s clean, safe and attractive.

Advocate

We will champion our members’ interests and ensure good growth and standards for St James’s.

Support

We will empower the St James’s community to ​build a place of which they are proud.