Shape our West End
The Heart of London area is a global hub of commerce, culture and tourism.
We want to ensure it is fit for purpose. We work proactively with our members and partners to ensure the West End remains a vibrant, sustainable and competitive 24-hour destination, attracting visitors and inward investment.
We are custodians of a place that is acutely aware of the threat of climate change, and our comprehensive West End 2027 Placeshaping Strategy seeks to create a place that is befitting of its global reputation, encouraging more sustainable travel and creating a more welcoming environment for pedestrians and cyclists.
Evening and night-time strategy
A first of its kind, our ENTE strategy provides an integrated and deliverable plan for this iconic part of the West End between the hours of 6pm and 6am.
Our Placeshaping Strategy provides a unified plan for the public realm and guidance for further improvements to streets and spaces across the Heart of London area.
West End 2027
We outline our upcoming projects online. Take a look through our dedicated website on the plans and project benefits to our wider community.
West End curation
The West End Curation Programme has been developed to creatively manage the shift in consumer trends and stem economic decline, ensuring the West End remains competitive as a global destination
Sustainability in the West End
We are committed to migrating the West End to a net zero carbon economy and tackling issues including, carbon reduction, air quality and waste.
Cultural Heart of London
Serving as a guide and toolkit, our Cultural Strategy is designed to help stakeholders come together and take advantage of the creative economy.