Shape our West End

The Heart of London area is a global hub of commerce, culture and tourism.

We want to ensure it is fit for purpose. We work proactively with our members and partners to ensure the West End remains a vibrant, sustainable and competitive 24-hour destination, attracting visitors and inward investment.

We are custodians of a place that is acutely aware of the threat of climate change, and our comprehensive Placeshaping Strategy seeks to create a place that is befitting of its global reputation, encouraging more sustainable travel and creating a more welcoming environment for pedestrians and cyclists.

Looking to the future of a world-class destination.


Attracts 200 million visitors per year


Gross value added


People employed within the district