Cultural Heart of London

Culture is a critical economic generator and dynamic identity marker for us and our area, as London’s #1 destination for foreign direct investment and 24/7 showcase of the world’s best talent.

Serving as a guide and toolkit, our Cultural Strategy is designed to help stakeholders come together and take advantage of the creative economy.

Launched in 2020, the strategy brings together the London Plan, the Cultural Strategies of the Mayor of London and Westminster City Council in addition to our Placeshaping and Destination strategies to establish a comprehensive vision and mission that supports and enables the area’s stakeholders and external partners.

In tandem, we commissioned Arup to undertake research about the impact of Covid-19 on the West End’s cultural sector. The analysis is startling and finds that London’s arts and culture sector requires immediate help if it is to survive, further highlighting the critical role that culture plays in the prosperity of the West End, London, and the UK.