St James’s ballot

I am delighted to announce Heart of London’s plans to extend its BID area to encompass historic St James’s. Our overall mission is to help drive investment, accelerate sustainability, and enhance the experience in St James’s. I see Heart of London as a dedicated and passionate custodian of the West End. We bring leadership, investment and growth to the area. We empower the community to  build a place of which they are proud. The expansion of the BID presents a unique opportunity to drive St James’s and the wider West End into a new and prosperous future.