Wednesday 5 February: This month marks a pivotal moment across the Heart of London area and St James’s district, as businesses will be invited to vote on securing almost £41M of direct investment, ringfenced for the area.

A bold vision for each of HOLBA’s districts has been outlined in our 2025-2030 Delivery Plans and detail how we propose to invest that money, with a wide programme of projects, countless benefits and a healthy return on investment for members.

The ballot is the business community’s opportunity to continue to drive and unlock the future potential of the Heart of London area. An area that has experienced exceptional economic growth, three times that of London’s, which is testament to all of our work over the past two decades.

The deadline for all ballot papers to be returned is 11 March and the ballot result will be announced on 13 March.

Together, let’s keep driving the future of the Heart of London.

BID districts in Ballot:
St Martin’s Property and Occupier BIDs
Piccadilly and Jermyn Street Property Owner BID
Piccadilly Circus and Leicester Square Property Owner BID
Proposed new St James’s Property Owner and Occupier BID

Read our 2025-30 Delivery Plans here.