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Shape our West End

HOLBA shapes a resilient, sustainable, and investable area that values the role culture and commerce play in its success.

We work proactively with our members and partners to create a series of Placeshaping strategies to ensure the West End remains a vibrant, sustainable and competitive 24-hour destination.

Strategies

Our comprehensive Placeshaping Strategies seek to create a place that is befitting of its global reputation, encouraging more sustainable streets, greater accessibility, a thriving evening and night-time economy and inward investment.

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Placeshaping Projects

Our vision is to reshape the West End with a Placeshaping Strategy that presents a unified plan for the Heart of London area’s public realm, with two key priorities: preserve and enhance the unique character of the area and to maintain and improve the area’s function locally and at the metropolitan scale.

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Looking to the future of a world-class destination.

Results

Attracts 200 million visitors per year

200m

Gross value added

£4.61bn

People employed within the district

50,000