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Welcome to the Heart of London Club, our loyalty club for employees in the West End. Enjoy the best of central London with exclusive discounts, offers and experiences from across our iconic district.



Floris London

VIP shopping experience

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Angus Steakhouse Piccadilly

20% off food bill

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The National Gallery

15% discount on private tours

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Gordon Ramsay’s Street Burger

30% off food and drink

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3812 Gallery

Exclusive Visitor Experience

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8 at The Londoner

15% off food and drink

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Sofitel Spa

15% off HydraFacial treatment

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The Comedy Store

Discounts off selected shows

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Lego Store Leicester Square

10% in-store discount

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The Beau Brummel

30% off food and drink

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If you work in the area, join in 3 easy steps:

  1. Download the free Heart of London Club app
  2. Register as a member with your company address
  3. Enjoy exclusive offers across West End culture, food and drink, shopping and entertainment


Interested in enhancing your company’s employee package and offering membership to your staff, or hosting an offer or competition? Fill in your company details below and we will be in touch with more information.

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Promote your business to our local employee community of over 1500+ employees. Through the app, your business can list an offer, experience or run a monthly competition. For further information, Email


For Employees

To ensure that our users are employees in the West End, you will need to complete our application form. To do this, download the Heart of London Club App in the App Store or Google Play store and complete your application, using your company email address. If you are eligible, you will receive an email confirmation within 48 hours to verify your account. 

Yes. The Heart of London Club is available to all employees in the West End. Although an email address with your company domain is preferred, if you do not have one, please ensure you state your company name in your application form. 

The club is exclusively available to employees working in the West End. If your office is located outside of the area, unfortunately you will not be eligible to join. 

Redemption instructions are unique to each offer and will be detailed in the listing. For some offers, you will be asked to present the offer on your device at the premises. Other offers, such as online bookings, may require you to visit a website and enter a promo code, or contact a particular staff member. 

On the first day of each month, a new Heart of London Club competition will be listed on the app. All you need to do is swipe ‘reveal code’ on the listing to be in with a chance to win.  

Your account is valid for the duration of your employment at a company within the Heart of London business district. If you have not redeemed an offer or entered a competition in over 2 years, you will be notified that your account has been inactive and removed, unless we’re told otherwise. 

For Employers

If your organisation is a member of Heart of London Business Alliance or is located within the Heart of London business district, there is no cost for you or your employees to join the Heart of London Club.

Absolutely – we would love for our businesses to be ambassadors of the Heart of London Club and to encourage their staff to sign-up. Contact for more information. 

For Businesses

Please complete our online form or get in touch with us directly at for more information. 

Competitions are a great way to engage the employee community – if you have a prize you would like to give away, e.g., theatre tickets, behind-the-scenes tour, VIP menu tasting, luxury hamper, please get in touch with us directly at 

You can run several different types of employee exclusives, from a discount or a giveaway, to a tailored experience or behind-the-scenes tour, to presale or VIP access. All ideas are welcome! 

Yes – each business can determine their own terms, validity dates and exemptions to be included in the offer listing. Offers can be rolling or for a fixed period.  

If your question is not listed, please contact

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