Today, Monday 30 October, the St James’s ballot opens, giving the business community an opportunity to join Heart of London Business Alliance, securing £17m direct investment into the area.

Becoming our fourth BID district, expanding into St James’s would boost Heart of London memberships from 600 to 850 businesses and increase investment into the Heart of London area from £25m to £42m over our five-year term.

This is a one-off investment opportunity that will allow for alignment of short and long-term interests and provide significant economies of scale and an excellent return on investment for all Heart of London members.

Voters have until late November to return their ballot paper and, if successful, we will be operational in the district from 1 December this year.

Visit our St James’s ballot webpage to find out more information about our plans for the area.