Promote our West End
Scroll right to see all pages.
Destination marketing
To promote the area as a world-class destination, and the offering within it, we have created three digital marketing channels to amplify our message to a domestic and international audience. Using social media, websites and databases, we have created a powerful network that raises the profile of the area to investors, visitors and employees.
Channels
Art of London
Launched in 2021, Art of London champions the cultural sector, celebrating art in every form and showcasing the vital role culture plays in society.
Bringing together artists, creatives, businesses and some of the UK’s biggest cultural institutions, the launch of the Art of London initiative showcases a cultural district brimming with art in every form. Art of London celebrates the transformative power of art and culture, cementing London’s place at the epicentre of cultural expression, in the past, present and into the future.
Our digital presence promotes world-class arts and cultural activities within the destination and complementary business activities, inspiring consumer engagement and participation. The initiative supports our business members and relevant stakeholders who can share content for inclusion across our online and offline marketing and PR campaigns.
Subscribe to the Art of London e-newsletter to receive the latest news, eye-opening interviews and a celebration of art in every form straight into your inbox.
Discover Leicester Square
Running the official brand for Leicester Square and Piccadilly Circus, Discover LSQ promotes the destination and local business activity in harmony. As London’s home of film and entertainment, the destination is always on, open 24/7, and our brand reflects this.
Our online channels reinforce the core brand proposition, providing the go-to source for reliable, readable and relevant content about the destination to consumers. Our brand presence supports our business members who can get involved by sharing content for inclusion across our online channels and PR and, marketing campaigns.
London West End
We operate the social media channels for London West End, a destination-focused channel that showcases the best things to eat, see and do in the area. From Trafalgar Square in the East to Piccadilly in the West, the channel provides the umbrella customer communication channel supporting the whole of London’s West End.
Business members and neighbours can get involved by sharing content for consideration to be included in our always on social media content calendar.
Activations
Art of London season
The Art of London season is a series of art initiatives and installations created with a view to driving footfall to London’s West End and elevating existing member events and activity. The season will showcase the West End as a destination to visit for an all-day experience, from events to dining to arts, culture, and entertainment.
Scenes in the Square
In February 2020, we launched an interactive trail of statues in the heart of Leicester Square. Now you can get ready to rediscover some of the nation’s best-loved characters and iconic film scenes as they’re brought to life in London’s home of film and entertainment.
Offering a free, must-see entertainment and film attraction, “Scenes in the Square” features highly recognisable classic and contemporary characters, each immortalised in interactive and expressive bronze statues, with some brought to life in the evening through lighting.
