We provide an on call, rapid assistance 24/7 private security team called My Local Bobby.    

BUSINESS COMMUNITY RADIO  

Join the Business Community Radio network, which enables your business to be informed and updated about disturbances or threats. 

ALERT   

Become a member of the ALERT system, the crime and anti-social behaviour intelligence sharing platform and database of profiles of people seen in the area committing anti-social behaviour and/or criminal acts.   

Find out more here.

We provide extra daily cleaning and waste management beyond council services to keep streets clean for all. Our Sustainability Strategy and Toolkit support businesses in cutting emissions for a net-zero city. 

STREET CLEANING  

We provide a 7-day-a-week programme of sanitisation including the washing of all street bins once a week, daily pavement hot washing and stain removal, daily chewing gum removal and carry out street audits to identify and report issues.  

COMMERCIAL WASTE COLLECTION SERVICE   

Join our Commercial Waste Collection scheme to help us to deliver better air quality, reduce traffic whilst contributing towards a zero-carbon economy. All members receive a 10% discount on waste and 20% discount on recycling services.   

Find out more here.

SUSTAINABILITY TOOLKIT  

In partnership with Veolia, HOLBA has created a user-friendly Sustainability Toolkit to help members reduce carbon emissions. 

A key feature is the Sustainability Audit, the ideal starting point for your journey. This report assesses your business’s environmental impact—covering energy use, waste and recycling, carbon reduction, servicing and deliveries, and water use—while offering actionable steps and potential cost savings.

Find out more here

We provide training and accreditations to help all of our members

MEMBER ENGAGEMENT MEETINGS  

Join us and our partners every month to discuss practical solutions to day-to-day safety, security, crime and operational issues affecting your business. 

Sign up via our events page. 

PUB WATCH  

Stay up to date with quarterly, in-person briefings from the police and local council focusing on key issues and themes specifically affecting licenses premises. Access information on how to operate your venue such as advice from the Police and council licensing teams, submitting Temporary Event Notices and invaluable staff training such as Ask for Angela, Best Bar None and more. 

Sign up via our events page. 

SAFER BUSINESS NETWORK 

Receive free resilience trainings and briefings, including how to respond to unexpected events, counterterrorism, welfare and vulnerability and conflict resolution, provided by Safer Business Network, our Business Crime Reduction Partnership.  

Sign up via our events page. 

BEST BAR NONE  

The Best Bar None accreditation scheme promotes the responsible management and operation of all evening and night-time venues, accrediting premises that demonstrate a commitment to raising standards, promoting excellence and, in turn, reducing crime and anti-social behaviour.  

Find out more here.

RESOURCE DIRECTORY  

Our resource directory online provides members with links to all available trainings, campaigns, and resources provided by our partners, free of charge, as well as signposting to available grants.  

Find out more here.

ACT  

Receive Action on Counter Terrorism training programme for businesses, produced by the National Counter Terrorism Security Office (NaCTSO), a training programme specifically for businesses.  

Sign up via our events page. 

WAVE / ASK ANGELA TRAINING 

By training your staff in WAVE and implementing Ask for Angela you can play a role in helping to prevent and reduce sexual violence and vulnerability within the night-time economy.  

Sign up via our events page. 

Members can make the most of being in the West End with our reports on audience demographics, footfall, real estate and trends that impact the performance of our area.

AREA INTELLIGENCE & REAL ESTATE

Gain free exclusive access to in-depth reports on footfall, visitor spend, audience demographics, real estate trends, and more. Our Data & Insights team provides regular analysis to help businesses navigate consumer behaviour, travel patterns, and market trends.  Our real estate reports provide key economic insights, tracking property performance across the West End. Produced every quarter, visit the Data & Insights hub to sign up.  

Sign up via our Data & Insights hub.

PUBLIC REALM SCHEMES  

Our Placeshaping Strategy presents a unified plan for the Heart of London area’s public realm, with five priority schemes for The Arts Quarter, St Martin’s Lane, Charing Cross Road, Sackville Street & Vigo Street, and Green Park.  

Aiming to improve pedestrian routes and cycling provision, and increasing green space, all plans are subject to detailed collaborative design with residents, businesses and other stakeholders, and consents.  

Find out more here.

HOLBA connects members to local charities that are already integrated and working in the community.  

THE CONNECTION AT ST MARTIN’S 

We partner with homelessness charity The Connection at St Martin’s. The charity helps over 2,000 homeless people every year to move away from, and stay off, the streets of London. 

Find out more here.  

VOLUNTEERING  

Connect to local charities that are already integrated and working in the community. 

ROUGH SLEEPING  

When you see someone sleeping rough, use the StreetLink system. It makes sure the local outreach teams are aware of the person and their location, and can send workers out to find them.   

Find out more here.  

CONTENT CREATION & PROMOTION 

Our marketing team will support your brand awareness campaign by creating bespoke content or supporting your promotion, all to be used on our dedicated consumer channels as well as for your own use.

• Art of London
• Discover Leicester Square
• London West End
• Heart of London Club app

SIGN UP FOR OUR CALL FOR CONTENT 

Receive our weekly Call for Content email and never miss an opportunity to promote your business.

ITINERARY & EVENT CONTENT 

Be part of our extensive online listings and itineraries for the West End, highlighting the best of things to do for domestic and international tourists.

TARGET WEST END EMPLOYEES 

Promote your business by holding competitions and offers through our Heart of London Club app, reaching a hyper-local audience.

MARKETING BREAKFAST 

Attend this quarterly briefing to learn about recent campaigns, upcoming projects, and ways we can support your business as well as a chance to grow your network.

Sign up via our events page.

Discover how we can promote your business here.

BUSINESS INTRODUCTIONS 

We can facilitate introductions with all member businesses. View our member business list and let us know how we can help. 

View our member list here.  

ADVOCACY 

Input into consultation responses to bring about tangible positive changes in the West End. Stay a step ahead of policies and policy changes that will affect your business by joining the Public Affairs Steering Group.  

Speak with our advocacy team to find out more antonia@holba.london.

PLANNING SUPPORT  

Get support and advice with planning applications.  

MEDIA NETWORKS  

Use our extensive media networks to become a spokesperson for your industry.  

Find more here.

Promote your venue and spaces within our Venue Directory, where we promote meeting and events spaces to the HOLBA membership.

From world-class art galleries and institutions to the West End’s best theatres, cinemas, hotels, restaurants and bars, find the venues you’re looking for with our business listings.

Add your venue here

We want to give employees an opportunity to discover the amazing businesses on our doorstep. 

HEART OF LONDON CLUB APP 

As a West End employee, get exclusive access to discounts, offers, competitions and experiences from across our iconic district, simply by downloading the Heart of London Club app. 

Download the Heart of London Club app. 

CULTURAL EXPERIENCES 

Discover free events and cultural activities to do over your lunch break or after work. From festive light switch ons, in-store events, public art displays and sculpture trails.  

Sign up to our weekly newsletter to keep up to date.  

With over 700-strong member business community, we welcome a diverse cross-sector audience in regular events. 

 THE NETWORKING SERIES 

Join us every quarter as we welcome all members to our Networking Series where we showcase some of the area’s best venues. Create relationships, share ideas and generate new business leads with HOLBA members, while you enjoy drinks and canapés. 

Find out more about this and all of our events on our member Events page.  

ANNUAL RECEPTION  

Our annual HOLBA Reception brings together members for an evening of celebration where we raise a glass to our achievements and the community. 

Find out more about this and all of our events on our member Events page.  

Gain valuable insights and perspectives from industry experts, learn about emerging trends and how they can support the Heart of London area.

PANEL DISCUSSIONS  

Stay in the know by attending our panel discussions, such as the Future Talks series, that bring together cross-industry leaders to identify and discuss the opportunities and actions needed to drive growth in the Heart of London area.   

To find out more visit our member events page.

SUSTAINABILITY GROUP  

Our group meets quarterly to discuss issues and bring together ideas and actions. We welcome guest speakers and will be reporting on HOLBA and Veolia’s success measures in the West End. The only commitment needed to attend is a commitment to work towards net zero.  

Speak with our team to find out more. 

Connect with local charities that are already integrated and working in the community to volunteer, support, fundraise or raise awareness.