Shape our West End
Scroll right to see all pages.
Our comprehensive Placeshaping Strategies seek to create a place that is befitting of its global reputation, ensure the West End remains a vibrant, sustainable and competitive 24-hour destination, attracting visitors and inward investment.
Evening and night-time action plan
A first of its kind, our ENTE strategy provides an integrated and deliverable plan for this iconic part of the West End between the hours of 6pm and 6am.
Placeshaping strategy
Our Placeshaping Strategy provides a unified plan for the public realm and guidance for further improvements to streets and spaces across the Heart of London area.
Inward Investment and Curation
HOLBA’s inward investment programme aims to maintain the Heart of London area as a world class destination by improving the commercial value of our district.
Cultural Heart of London
Serving as a guide and toolkit, our Cultural Strategy is designed to help stakeholders come together and take advantage of the creative economy.
Sustainability Hub
The Sustainability Hub gives easy access to a wealth of resources that will assist your business in making progress towards reducing your carbon impact.