18 January: At a time when cities and neighbourhoods are competing to capture the imagination of tourists, residents and businesses, a powerful place brand is more important than ever.

The new Heart of London Business Alliance’s branding reflects our standing as a vibrant, diverse and cutting-edge world-class destination.

Made up of overlapping colours and squares, it represents the alliance of our many businesses and the multi-faceted mix of commerce and culture in the area.

However, our branding is more than a logo. Impactful imagery, a bold, flexible colour palette and clean typography, gives us a kit of parts we can use to create a distinct look and feel.

It gives us the flexibility to inspire, to inform and to communicate effectively.

For further information, please contact Corporate Communications Manager, Emily Cramer at emilyc@holba.london