Ava Arroyo
Marketing Breakfast
Join us for our first Marketing Breakfast of 2026, bringing together marketing and communications professionals from across the West End for a morning of collaboration, learning and community.
- Event Date:
- Thu 29 Jan, 2026
- Event Time:
- 9:00am - 11:30am
- Location:
HOLBA Members | Invite Only
Please note that due to ongoing works, step-free access is currently unavailable at this venue.
About the event
Join us on Thursday, 29th January 2026, for our first Marketing Breakfast of the year, bringing together marketing and communications professionals from across the West End for a morning of learning, insight into emerging technologies, and the opportunity to connect with your peers.
The session will feature a keynote from Ava Arroyo, Marketing Lead at Google DeepMind Impact Accelerator, Google’s AI division. Drawing on her experience across AI, technology, and culture, Ava will share forward-looking perspectives on AI-driven marketing, innovation, and the evolving digital landscape, with practical relevance for businesses operating in the West End.
The HOLBA team will also share results from recent campaigns, outline key priorities for the year ahead, and highlight new opportunities for your business to get involved and amplify its reach.
Agenda
09:00
Registration and coffee
Entry, networking and breakfast.
09:45
Opening remarks
Welcome & introduction of guest speaker from the Heart of London team.
Kirsty Tullett Jones
Director of Marketing & Comms
09:45
AI industry Trends & Practical Tips
Practical insights on AI-driven marketing and digital innovation.
Ava Arroyo
Marketing Lead
10:35
Destination marketing
Updates on seasonal campaigns and upcoming partnership opportunities for West End businesses.
Emma O'Connor
Senior Marketing Manager
Colleen Considine
Activations & Partnerships Manager
10:45
Corporate communications
Key updates on business rates and corporate channels.
Emily Cramer
Senior Corporate Communications Manager
10:50
Data & Insights
Latest trends in visitor demographics and footfall figures.
Matt Haris
Senior Data and Insights Manager
11:00 - 11:30
Networking
Open networking session.
Waitlist
This event is exclusively for HOLBA Members and is by invitation only.
Ava Arroyo is a marketing lead at Google DeepMind, Google's AI division with British heritage. In her work, she bridges the gap between cutting-edge artificial intelligence research and real-world applications. With a focus on the intersection of technology and human connection, Ava helps brands leverage AI to enhance their creativity and productivity. Passionate about the vibrancy of London’s West End, she is excited to share how AI tools, such as Gemini and others, can empower the theatre, hospitality, and retail sectors to thrive in a digital-first future. Before Google DeepMind, Ava worked at YouTube, leading marketing to drive online growth for artists and cultural institutions.
Our past marketing breakfast events:
2025 at St Martins Lane Hotel
Read More about Marketing Breakfast – February 2025
2024 at W London
Read More about Marketing Breakfast